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dc.contributor.authorGordon, Jessica Marieen
dc.date.accessioned2015-01-15T13:35:16Z
dc.date.available2015-01-15T13:35:16Z
dc.date.issued2015-01-15
dc.identifierLEAD14PST47en
dc.identifier.urihttp://hdl.handle.net/10755/338310
dc.description<p>Leadership Summit 2014 Theme: Personal. Professional. Global. Held at the Indianapolis Marriott Downtown, Indianapolis.</p>en
dc.description.abstract<p>Session presented on Thursday, September 25, 2014:</p> <p>Exclusive breastfeeding for the first six months of life is strongly associated with optimal health outcomes for mother and child, in the short and long term. Yet exclusive breastfeeding is practiced by a minority of families, the duration rates of any and exclusive breastfeeding at six months are well below the United States Department of Health and Human Services Healthy People 2020 objectives. According to the 2008 report by the United States Breastfeeding Committee barriers that effect why moms do not breastfeed include: 1) limited provider awareness, knowledge, skills, and practices and limited self-awareness of breastfeeding support, 2) unnecessary use of medical interventions during labor and delivery, 3) insufficient attention to immediate skin-to-skin contact at birth and evidence-based breastfeeding support practices, such as safe co-sleeping, 4) limited community, political, legislative, and regulatory awareness of the public health impact, 5) misperceptions and fears due to lack of societal awareness and support, 6) limited third party payment for sufficient support, 7) lack of paid maternity leave/brevity of any leave, 8) lack of workplace support, 9) aggressive marketing of formula (samples, gifts, coupons) to mothers through hospitals and clinicians offices, and 10) lack of media representation in television and cinema of exclusive breastfeeding as normative behavior. In 2011, the US Surgeon General, Regina M. Benjamin, M.D., M.B.A, launched a Call to Action to Support Breastfeeding that included strategies to support, promote and protect breastfeeding targeted to: 1) give mothers the support they need to breastfeed their babies, 2) strengthen programs that provide mother-to-mother support and peer counseling, 3) ensure that the marketing of infant formula is conducted in a way that minimizes its negative impacts on exclusive breastfeeding, 4) ensure that maternity care practices in health care systems throughout the United States are fully supportive of breastfeeding and 5) ensure that employers establish and maintain comprehensive, high-quality lactation support programs for their employees. To mobilize these efforts success of community organizing is highly dependent upon active participation and the leadership among members in the public health, legislative and business sectors.</p>en
dc.formatText-based Documenten
dc.language.isoen_USen
dc.subjectCall to Actionen
dc.subjectCommunity Organizingen
dc.subjectCoalition Buildingen
dc.titleGrass roots in community outreach for optimal infant nutritionen
dc.typePosteren
dc.rights.holder<p> All rights reserved by the author(s) and/or publisher(s) listed in this item record unless relinquished in whole or part by a rights notation or a Creative Commons License present in this item record. </p><p> All permission requests should be directed accordingly and not to the Sigma Repository. </p><p> All submitting authors or publishers have affirmed that when using material in their work where they do not own copyright, they have obtained permission of the copyright holder prior to submission and the rights holder has been acknowledged as necessary. </p>en
dc.description.note<p>Items submitted to a conference/event were evaluated/peer-reviewed at the time of abstract submission to the event. No other peer-review was provided prior to submission to the Henderson Repository.</p>
dc.type.categoryFull-texten
dc.evidence.levelN/Aen
dc.research.approachN/Aen
dc.contributor.departmentNon-memberen
dc.author.detailsJessica Marie Gordon, MS, ARNP, CPNP-PC, CLCen
dc.conference.nameLeadership Summit 2014en
dc.conference.hostSigma Theta Tau Internationalen
dc.conference.locationIndianapolis, Indiana, USAen
dc.date.conferenceyear2014
dc.contributor.affiliationUniversity of South Florida, Tampa, Florida, USAen
dc.description.reviewtypeAbstract Review Only: Reviewed by Event Hosten
dc.description.acquisitionProxy-submissionen


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